Taylor Swift's love of the color orange sets social media branding ablaze

 

 Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.

On Wednesday after Swift went on 

the "New Heights" podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album "The Life of a Showgirl," major companies went into marketing overdrive.

Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.

Taylor Swift Reveals Striking New Imagery For Upcoming Album The Life Of A Showgirl

That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast. 

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